WHAT IS PRIMER & WHY DO I NEED IT?

The final step of your skincare routine and the first step of your makeup routine, face primer is a *can’t live without* hybrid that gives your skin a real boost. Makeup primer creates the perfect base for foundation, locking on a flawless finish. Developed in our L.A. studios for long-lasting quality, our primers contain skin-loving ingredients and are also formulated without parabens or phthalates, are vegan and are cruelty-free.

BENEFITS OF USING PRIMER

Still not sure why you need to use a primer? Discover the benefits and why a face primer is a necessary step in your daily beauty routine.

SMOOTHING

The first step in creating flawless makeup is to create a smooth base. A makeup primer can help smooth the skin’s appearance and blur any flaws so you can effortlessly blend your foundation.

OIL CONTROL & MATTIFYING

If you find yourself looking for mattifying makeup- Why not start at the beginning with a face primer. The right oil-free primer can help control oil and mattify skin throughout the day. As well as reducing shine on the skin, it can help to smooth and soften. Win-win!

HYDRATING

Hydrated skin? Yes, please! Why not add hydration at every step of your skincare and makeup routine? Boost your skin’s hydration throughout the day by using a gel, oil or water-based hydrating primer. (Tip: follow up with a Hydrating Foundation)

COLOUR CORRECTING

Another benefit of a face primer is that it can help to counteract the appearance of discolouration and even the skin tone. A green toned primer will help to reduce redness whereas a red/apricot toned primer will reduce the appearance of dark spots.

ILLUMINATING

As well as adding a highlighter after your foundation, you can also add extra glow by creating a radiant base with your primer. If you’re looking for more of a dewy makeup look- try starting with a primer oil to give a glowy finish. You glow girl!

PORE MINIMISING

Say goodbye to visible pores! A silicone-based primer can help to reduce the appearance of pores instantly whilst smoothing & refining the skin’s texture, creating a perfect base for makeup.

 

WHICH FACE PRIMER DO I NEED FOR MY SKIN TYPE?

What is the best face primer for you? Find out here:

 

DRY SKIN

What is the best face primer for older skin or dehydrated skin? These primers are packed with hydration boosting ingredients!  Check out our Primerizer which delivers a primer and moisturiser in one and gives 24-hour hydration.

NORMAL SKIN

We recommend our Original Smooth & Blur Primer it’s our #1 bestseller! It smooths skin, blurs imperfections all whilst creating a flawless base for foundation. If you prefer a spray format, then spritz our Primer Water for a burst of radiance.

COMBINATION SKIN

If you’ve got combination skin, then we’ve got you covered! Our Original Smooth & Blur Primer works a treat on combination skin or you could try Super Light Smooth & Blur Light Primer for a lightweight finish. Refresh throughout the day or start your routine with Primer Water to reawaken your skin.

HOW TO USE FACE PRIMER?

Apply primer like a pro! Check out our guide below on the best ways to apply different makeup primers and how long to let your primer dry before applying foundation to make sure you achieve long lasting makeup everyday.

For gel & cream formulas like the original Photo Finish Primer:

1. Start by squeezing a pea sized amount onto finger tips and smooth over clean, moisturised skin.

2. Applying to the centre of your face, work your way out ensuring the product is massaged into skin until it is absorbed.

3. Pay extra attention to the areas where your make up usually wears off, to ensure your makeup last all day!

4. Wait 15 seconds before applying makeup

For oil primers like our nourishing Primer Oil:

1. Smooth a few drops over clean moisturised skin before makeup application

2. Wait until the oil has absorbed before applying makeup

3. Apply before bed for a nourishing boost of 15 lipid-rich plant extracts & essential oils including moisturising jojoba + calming chamomile


For spray primers like our refreshing Primer Water:

1. Simply spritz onto the skin before makeup for a revitalising mist of hydration & priming power

2. Allow to dry before applying makeup

3. Spray after makeup to set & refresh throughout the day

 

THE MAKEUP SPONGE PROOF TEST