WHAT IS PRIMER & WHY DO I NEED IT?
Makeup primer is a *can’t live without* hybrid between skincare & makeup – it’s the final step of your skincare routine & the first step of your makeup routine. Primer creates the perfect base for foundation, for a smoother more flawless finish that is locked on & lasts longer. Many of our primers also contain skin loving ingredients found in skincare to give your skin an extra boost – perfect for no makeup days! All Smashbox Primers are formulated without parabens or phthalates & are Vegan & Cruelty Free, so you can get perfectly prepped skin, completely guilt free.
Our primer was developed in Smashbox Studios in L.A. to help makeup look better & last longer on set.
BENEFITS OF USING PRIMER
Still not sure why you need to use a primer? Discover the benefits and why a face primer is a necessary step in your daily beauty routine.
The first step in creating flawless makeup is to create a smooth base. A makeup primer can help smooth the skin’s appearance and blur any flaws so you can effortlessly blend your foundation.
OIL CONTROL & MATTIFYING
If you find yourself looking for mattifying makeup- Why not start at the beginning with a face primer. The right oil-free primer can help control oil and mattify skin throughout the day. As well as reducing shine on the skin, it can help to smooth and soften. Win-win!
Hydrated skin? Yes, please! Why not add hydration at every step of your skincare and makeup routine? Boost your skin’s hydration throughout the day by using a gel, oil or water-based hydrating primer. (Tip: follow up with a Hydrating Foundation)
Another benefit of a face primer is that it can help to counteract the appearance of discolouration and even the skin tone. A green toned primer will help to reduce redness whereas a red/apricot toned primer will reduce the appearance of dark spots.
As well as adding a highlighter after your foundation, you can also add extra glow by creating a radiant base with your primer. If you’re looking for more of a dewy makeup look- try starting with a primer oil to give a glowy finish. You glow girl!
Say goodbye to visible pores! A silicone-based primer can help to reduce the appearance of pores instantly whilst smoothing & refining the skin’s texture, creating a perfect base for makeup.
WHICH FACE PRIMER DO I NEED FOR MY SKIN TYPE?
Find out which primer is best for your skin type! Find a primer you'll love with this handy guide – there is a Smashbox primer customized for every skin type!
Looking for the best makeup primer for dry skin & want to add an extra boost of moisture to your routine? These primers are packed with hydration boosting ingredients! The new Mindful 5 Nourishing Face Primer Serum contains Primer Oil Complex to moisturise skin all-day. Or check out our Primerizer which delivers a primer and moisturiser in 1 and gives 24-hour hydration. Psst! RADIANCE PRIMER contains hyaluronic acid and is our top pick if you’re looking for an illuminating primer.
If you have normal skin and are looking for a primer- then look no further! Our Original Smooth & Blur Primer is our #1 bestseller. It smooths skin, blurs imperfections all whilst creating a flawless base for foundation. If you prefer a spray format then spritz our Primer Water for a burst of hydration and radiance. Want to add some hydration? Try out Primerizer.
HOW TO USE FACE PRIMER?
Apply primer like a pro! Check out our guide below on the best ways to apply different makeup primers and how long to let your primer dry before applying foundation to make sure you achieve long lasting makeup everyday.
For gel & cream formulas like the original Photo Finish Primer:
1. Start by squeezing a pea sized amount onto finger tips and smooth over clean, moisturised skin.
2. Applying to the centre of your face, work your way out ensuring the product is massaged into skin until it is absorbed.
3. Pay extra attention to the areas where your make up usually wears off, to ensure your makeup last all day!
4. Wait 15 seconds before applying makeup
For oil primers like our nourishing Primer Oil:
1. Smooth a few drops over clean moisturised skin before makeup application
2. Wait until the oil has absorbed before applying makeup
3. Apply before bed for a nourishing boost of 15 lipid-rich plant extracts & essential oils including moisturising jojoba + calming chamomile
For spray primers like our refreshing Primer Water:
1. Simply spritz onto the skin before makeup for a revitalising mist of hydration & priming power
2. Allow to dry before applying makeup
3. Spray after makeup to set & refresh throughout the day